Soul is a London-based flowers and gardening supplies brand centred on nature, creativity and mindful living. This branding project captures the essence of calm, growth and connection to the natural world, translating it into a warm and contemporary visual identity. The brand blends organic forms with refined typography and an earthy, considered colour palette, reflecting both the beauty of flowers and the practical craft of gardening. Designed to feel approachable yet elevated, the identity works across packaging, print, digital and in-store applications, creating a cohesive and recognisable presence. The project focuses on expressing Soul’s values of sustainability, care and creativity, positioning the brand as more than a supplier, but a companion in everyday rituals of planting, nurturing and growing. Overall, the branding establishes Soul as a thoughtful, modern brand rooted in authenticity, balance and a deeper relationship with nature.