Éther is a luxury perfume brand conceived around emotion, atmosphere and sensory depth. This branding and product design project explores the idea of fragrance as an invisible presence, translating scent into a refined and evocative visual identity. The brand balances minimalism with mystery through elegant typography, subtle detailing and a restrained colour palette, allowing the product to feel timeless and sophisticated. Product design focuses on sculptural forms, premium materials and tactile finishes, creating an object that feels considered and ritualistic. Every element, from bottle to packaging, is designed to enhance the sensory experience and reflect the essence of the fragrance within. The project establishes a cohesive brand system that communicates exclusivity, craftsmanship and emotional resonance. Overall, Ether is positioned as a contemporary luxury perfume brand that values subtlety, storytelling and design-led expression.