This fashion photography look book for Azadea Retail Group – Fall/Winter 2022 presents a confident and considered visual story that reflects the mood and depth of the season. The project focuses on highlighting key garments, textures and layered silhouettes across multiple brands, balancing editorial sophistication with commercial purpose. Shot with a cinematic approach, the imagery uses controlled lighting, rich tones and strong composition to emphasise form, fabric and detail. Art direction plays a key role in creating consistency across the look book while allowing each outfit to stand out with its own character. Designed for both print and digital use, the look book supports seasonal campaigns, internal presentations and customer-facing platforms. Overall, the project delivers a cohesive and elevated seasonal narrative that showcases Azadea Retail Group’s fashion collections while reinforcing a polished, modern and globally relevant brand aesthetic.