This fashion photography look book for Azadea Retail Group - Spring/Summer 2023 captures the energy, colour and confidence of the season through a clean, contemporary visual narrative. The project focuses on showcasing key silhouettes, fabrics and styling across a range of brands, balancing editorial impact with commercial clarity. Shot with a refined yet expressive approach, the imagery emphasises movement, light and texture, creating a fresh and modern aesthetic suited to a global retail audience. Careful art direction and composition ensure the collections are presented with consistency while allowing each look to feel distinctive and aspirational. The look book was designed for use across print and digital platforms, supporting both internal and customer-facing communications. Overall, the project delivers a cohesive seasonal story that highlights Azadea Retail Group’s fashion offering, reinforcing its position as a forward-thinking retailer with a strong visual identity.