Active Seven was a sports and active lifestyle event brought to life through a bold design and branding system that reflected movement, energy, and community. The project centred on creating a cohesive visual identity that could flex across multiple disciplines, including basketball, skateboarding, rock climbing, and high-intensity training workouts. Dynamic typography, bold images, and modular graphic elements were developed to mirror the rhythm and physicality of each sport while maintaining a unified event aesthetic. From environmental graphics and signage to digital assets and merchandise, the branding was designed to perform in fast-paced, high-impact environments. Active Seven positioned sport as an inclusive, social experience, celebrating performance, creativity, and an active lifestyle through confident, contemporary design.